A Brief Coffee With Cate Lawrence, Tech EU - Episode 01

In episode one of A Brief Coffee With…, Cathy White sits down with Cate Lawrence, Senior Journalist at Tech.eu, to unpack what really makes a story stand out in today’s fast-moving media landscape.

From AI saturation to health tech, sustainability, and Europe’s push for tech independence, Cate shares what’s catching her attention—and what founders and PRs need to know to cut through.

Key moments
00:00 – Meet Cate Lawrence (Tech.eu)
01:20 – Choosing events & avoiding burnout
03:15 – What stories are getting attention now
04:45 – What makes a strong founder story
06:20 – The rise of younger founders
06:45 – Beyond AI: health, materials & impact tech
09:00 – Hype cycles & Europe’s tech momentum
12:20 – Quick fire: how to pitch journalists
13:40 – What PRs should stop doing
14:40 – What founders get wrong
16:30 – Why every pitch needs a clear “why”
17:10 – How to contact Cate

 

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